Vision-Mission-Values

Vision
The Louisiana Travel Association unifies a travel industry that drives significant economic impact and invites visitors to experience Louisiana’s authentic culture, history, natural beauty, unique experiences, limitless possibilities, and spirit of innovation that welcomes the world to fully live life!

Mission
Louisiana Travel Association leads and strengthens Louisiana’s vibrant tourism industry through advocacy, education, and promotion.

Values

  • Leadership
  • Innovation
  • Unity
  • Partnership
  • Awareness