The three blocks represent the three pillars: advocacy, education and promotion.
The layered effect represents the great depth of history and culture of our state, just like LTA represents all things travel to Louisiana.
When the squares are put together, it makes an arrow shape which represents travel and moving forward.
The negative space inside the layers makes a LA-boot shape, which fits perfectly in the middle to represent our state.


For questions or inquiries about the Louisiana Travel Association brand guidelines or asset requests, contact:

Natalie Hutchinson
Graphic Designer