As the leading voice of Louisiana’s travel industry, the Louisiana Travel Association champions and strengthens the state’s vibrant tourism sector through strategic advocacy, innovative education, and powerful promotion.
Louisiana generated $18.5 billion in domestic and international spending in 2024, a 6% increase over 2023.
Tourism supported 224,600 leisure and hospitality jobs statewide, remaining the 4th largest employer in the state.
Those visitors generated a total of $2 billion in state and local tax revenue through travel and tourism activities in Louisiana in 2024, which resulted in a 4% increase over 2023.
Louisiana welcomed 44.5 million domestic and international visitors to the state in 2024. Total visitation increased by 1.5 million people over 2023.
We value our Investor Partners for their dedication to the growth of the tourism industry. Their participation at this level allows them to engage in all aspects of LTA.
