Awarded to the promotional campaign that is creative, innovative, community-driven and that grabs the attention of potential travelers. Return on Investment (ROI) stats on the effectiveness of a campaign is a desired addition to the application, but not mandatory. If the campaign was a collaboration, include how the organizations partnered together to better the community.
Sample questions for overview:
- Was the campaign unique and innovative?
- Did the campaign meet or exceed the expected KPIs?
- Was there a partnership with other businesses/organizations?
- Did the campaign involve the community?
- Did the campaign increase revenue and/or local awareness? Did the campaign generate more visitors to the area?